We just got our brand spankin' new phones here at Fire Breathing Penguin Media, and we're finding out some fun stuff! LET'S GET TO IT!
Some call it "Geographically-Aware Marketing," some say "Location Based Advertising," and many don't even know what it is. But if you've ever had your phone alert you when you passed by a Starbucks, you've experienced it.
Simply put, a push notification is a message or alert you receive from an app that’s installed on your mobile device - regardless of whether the app is open or not. As the name implies, these messages are pushed out to all users of the app who’ve chosen to receive notifications.
But unlike an email (which comes from another email account) or a text message (which comes from another phone), push notifications come from the apps you’ve chosen to download. And while you may not want marketing emails or text messages from companies who have somehow managed to get your email address or phone number, push notifications come from the apps whose parent brands are those you’ve specifically chosen to interact with. These are the brands you’re most engaged with - after all, you’ve made space for them on the device you carry and check most during your day. And for this reason, push notifications are some of the most-read, most engaged messages out there.
According to Responsys, 70% of consumers say that push notifications are valuable to them.
And data from Urban Airship shows that push messages increase both engagement and retention by as much as 40% and 116% respectively.
Examples of common push notification topics include:
- Automated bank alerts
- Event reminders
- Gaming updates
- Marketing offers
- Breaking news
- Weather alerts
Like most message technology today, push notifications have the ability to be automated, manually sent, or scheduled in advance, which is especially helpful to marketers planning out broad campaigns. In addition, some providers have the ability to segment messages based on user preferences and demographics, providing more relevant content and happier users.
But remember: don’t overdo it. Consumers count on push notifications to contain the most relevant, engaging information. By unnecessarily increasing your frequency or diluting your messages with too much unhelpful or promotional content, you may detract users from reading or even using your app.
We wanted our first post to be special and unique and warm and fuzzy while still being informative.
Forget the warm and fuzzy - not gonna happen here.
It all started when I (Matt) was in college in 2000. We were watching "Fight Club" for the millionth time and believe it or not, we were totally sober! (Seriously, we didn't drink in college!) It came to the part in the movie where Edward Norton is trolling the recovery / support groups, and at one of the meetings the facilitator instructs the members to "close their eyes, and find their power animal."
Norton finds himself in a cold, icy, cave.
As he wanders deep into the cave, he finally comes upon a penguin. This is a very playful, pop-sugar type penguin who tells him to "slide" as he giggles and slides off down the ice.
This was his power animal.
For whatever reason, this part stood out to me this time around and I was feeling a bit ornery and cynical so I said, "a real power animal would be a FIRE BREATHING penguin!"
Then I realized how actually awesome that was and I've just held on to it ever since! Soon after that, I came across a 3-foot tall plastic penguin at Hastings and HAD to buy! I named him Fred (because that's the most awesome name for a penguin I could ever imagine) and he stayed with me all through college.
When I graduated, I gave him to my youngest brother, Timmy, and he cared for him as he finished high school and went on to Austin college to get a degree in pre-law. A few more years at school and Fred will have a Ph.D!
Fred the penguin is still alive and well today and he will be happy to greet you when you stop by our office!